This is kind of mind boggling to me. So I’m back from my travels and in the Chicago area and my body clock is all screwed up (went to sleep at noon and woke at 9pm)
and as such I started looking DoorDash for places that do late night delivery
when I googled the address it’s a place called Bacolod Chicken House, a Filipino place on Lincoln ave in Chicago with about 200 good reviews on google …. so I looked at their menu (again on google) and it looks interesting, so then I tried to search DoorDash for delivery of THAT … and it’s NOT THERE… if you’re going to be open late making all this other stuff, why not still make your own stuff?
That said, how can ONE kitchen produce ALL of these different places, and how good could any of it be?
Anthony Kings Just Desserts
OH, and as I was methodically going through and comparing the addresses I found there’s like a second different single kitchen that is responsible for at least 16 other places that deliver to me… I find this disturbing …. THAT place however has the decency to be somewhat transparent about what they’re doing, in that among the listed restaurants there ONE called “all day kitchens” which lists all the places on one page so you can pick and choose different foods from various well known chicago junk food places around town …. the “actual” places are out of my delivery zone so I have to think those restaurants have agreed to this as a way of expanding their delivery zones and probably get a certain percentage kicked back to them…
I’m looking closer and to DoorDash’s credit for the place with 32 different names (none of which I’d ever heard of before) they have a banner in red at the top of the page saying “This is a virtual brand.” …
2 thoughts on “Ghost Kitchens: The post covid food delivery scam”
a Virtual brand is different than a ghost kitchen. You are talking about virtual brands, but a ghost kitchen is a kitchen that only exists for delivery, like they are located somewhere you would never see them, no one goes there to eat. They just deliver through apps. Virtual brands allow restaurants to test menu items under other concepts, without right out putting them on their menu. Virtual brands also allows restaurants to have that expanded menu without people thinking “how can any of this be any good?”
no, I’m talking about Ghost Kitchens exactly as you described … at night they present themselves as a different name entirely and only use apps to deliver their food (according to their website of the restaurant whose kitchen it’s coming out of they aren’t even open during the hours this place delivers) … however, uberEats and DoorDash both show the address it’s coming from and if you google it you find a different restaurants entirely that does in one case Filipino food…. and none of the dishes from that restaurant are among the ones the apps deliver ….
But thank you for the mansplaining